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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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hellomoto, The Ideal Comeback

After too long hiding under the name Lenovo, Lenovo has decided to bring Motorola back in a strong brand launch which seems very much like a rebranding campaign. We all remember the great experience most of us had with the old Motorola mobile phones – they were powerful and came in unique designs.

The OOH campaign has entered the streets with the same casual style and youthful tone-of-voice that Motorola has started to use, with a yellow logo on a blue background splashing under the M motif. It makes a great contrast with the white slogan “Hello MOTO” that greets all drivers on the road and reminds them of the brand’s reliability.

The outdoor campaign, though of intermediate size, can be seen all across the Greater Cairo cities.


Campaign Size:
OOH Size: Large
Country: Egypt
Region: North Africa

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