Freska, Be amazed!
In a very modern and minimal design, Freska continues its successful campaigns with their own style of creative and non-sophisticated concepts. Food group Edita has chosen for this OOH campaign a comic magazine layout, with 8 frames and the title “Freska, Be Amazed”, the famous brand moto that has ticked with us since for several campaigns of the brand.
Every frame illustrates 2D cartoon characters representing different customers’ segments of the Egyptian market community, seven characters sharing a face expression of amazement with eyes wide opened.
We have truly enjoyed the comic story on the road, trying to catch a different character on each drive.
Big clap to Edita, who keeps amazing us with their creative campaigns… and their tasty products!