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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Flo water on the billboards of Greater Cairo

ESC Holding (Egyptian Saudi Company for Water and Food) can be seen on the billboards of Greater Cairo with a new outdoor campaign for water brand Flo.
Framed by handwritten designs, the branding flows elegantly across all the combinations of ads, showcasing the gourmet water brand in arrow-formation of 3’s. The slogan is clear and straightforward “Unique by nature”, and reinforced by the ad copy that reads “Balanced Alkaline Water”.
The campaign was launched in the North Coast last July but arrived in Cairo during the first week of September, using Large and X-Large uni-poles, Double-decker poles, Gates, Flags, and Megas.

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