Faragello, a taste that gathers us all
This packed juice is one of our old friends, and one of the preferred juice brands in the Egyptian market. The product from FARAGALLA Food Industries, the company that distributed the first Arabian product to American giant stores Costco, started this OOH campaign with an awesome creative concept: if you look at the billboards horizontally, you will find yourself inside the juice carton, together with many other segments of Faragello’s target customers. The straw die-cut is just amazing!
The intermediate-size campaign uses Large billboards with bright and vivid colors, and can be found in the roads of Cairo, Giza and New Cairo.