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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Emirates NBD attracts prospects with new cash contest

Regional bank Emirates NBD has launched a new outdoor campaign to advertise a millionaire contest that aims at attracting potential customers.
Following up with their strategy of contests like last summer’s Maserati initiative, this new campaign offers draws on a variety of cash prizes. The ad visuals visuals focus on the big prize over backgrounds that follow the branding guidelines for the bank’s OOH campaigns, while the ad copy informs viewers of terms and conditions and additional prizes.
The campaign started at the beginning of September and uses double-decker poles, uni-poles, billboards, mega signs, and lightboxes on the major roads of Greater Cairo.

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