EMAAR’s Good Life communities
Emaar Misr, the Egyptian branch of Emirati developer Emaar Properties PJSC, has launched a portfolio OOH campaign to showcase their real estate projects across Egypt, as well as their invigorating Sun Festival on the North Coast.
The ads were launched just in time for the Cityscape exhibition that took place at the end of last March, to advertise the developer’s booth at the event. Photos of “Uptown Cairo” in Al Mokattam and their Californian eco-friendly “Mivida” project in New Cairo, as well as Marassi, their Sahel experience at Sidi Abdel Rahman Bay on the North Coast, will make you want to pack your life and move to a new home while you wait in the traffic.
The campaign has been delivered in gates, Large and X-Large uni-poles and some double-decker poles, placed strategically across the Greater Cairo.