Egyptian Food Bank launches OOH campaign for Eid Al-Adha
Non-profit organization Egyptian Food Bank has launched an outdoor campaign to raise donations just in time for religious festivity of Eid Al-Adha.
With the slogan “Feed all who need, whether close or faraway” over the photo of green pastures and lambs, the campaign encourages donations to fight hunger and fulfill the religious obligation of donating in the Eid of the sacrifice. The ad copy informs viewers of the different donation options and the account number that can be used in any bank across the country.
Partly sponsored by Banque Misr and The United Bank, and partly sponsored by fashion brand Carina, the campaign was launched in the second half of August and uses Large and X-Large uni-poles, Flags and Chassis across the Greater Cairo.