Coca-Cola has a story with everyone
Parallel to their multi-channel campaign, Coca-Cola Egypt has launched a comprehensive outdoor campaign with lots of celebs that are sharing their story with the brand.
Renowned faces of the campaign include Cariokee singer Amir Eid – who has already starred other campaigns of the brand’s, along former band partner Tamer Hashem, and actors Ahmed Hatem, Amina Khalil, and Mohamed Sharnoby. The artists appear individually or in pairs to feature their own personal moments with Coca Cola, over backgrounds that alternate to match a variety of real-life situations to connect with the audience at emotional level.
The campaign hit the roads of Greater Cairo at the beginning of September and uses uni-poles, billboards and mega signs, as well as gates and serial combinations of great visibility