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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Coca-Cola has a story with everyone

Parallel to their multi-channel campaign, Coca-Cola Egypt has launched a comprehensive outdoor campaign with lots of celebs that are sharing their story with the brand.
Renowned faces of the campaign include Cariokee singer Amir Eid – who has already starred other campaigns of the brand’s, along former band partner Tamer Hashem, and actors Ahmed Hatem, Amina Khalil, and Mohamed Sharnoby. The artists appear individually or in pairs to feature their own personal moments with Coca Cola, over backgrounds that alternate to match a variety of real-life situations to connect with the audience at emotional level.
The campaign hit the roads of Greater Cairo at the beginning of September and uses uni-poles, billboards and mega signs, as well as gates and serial combinations of great visibility

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Country: Egypt
Region: North Africa

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