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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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Careem knows Egyptian streets very well!

Careem’s new OOH campaign will entertain your drive! As a company who plans their outdoor strategy thoroughly, the Transportation company has launched a new OOH campaign with which many Egyptian citizens will feel identified.
A variety of ads showcase different iconic (and ironic!) addresses across The Greater Cairo, such as Cairo University, which is not in Cairo but in Giza, or October Bridge, which is not in October City, and complete the addresses with the phrase “Our streets are confusing, but we know them well”.
With photos of the city at birds’ eye on sepia tones, and the ad copy in white, Careem green typo stands out elegantly in every ad. With gates, double-decker poles and Large and X-Large uni-poles the campaign spreads strategically across the city.


OOH Size: Large,
Country: Egypt
Region: North Africa

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