MARKET INSIGHTS JUNE 2017The month of June has brought a variety of themes and outdoor strategies that have kept us busy as well as entertained. With an overall occupancy of just over 80%,
The month of June has seen some intensive activity from the Steel Manufacturing Industry on the OOH landscape of Greater Cairo, with Egyptian brands racing against each other launching
April has been a bit quieter than what we are used to, probably the calm just before the storm of Ramadan campaigns next month! Notwithstanding the peace, overall occupancy has
Ramadan is round the corner and here at INSITE OOH we are eager to report on all the outdoor media campaigns of the festive season!While brands get busy with the final touches to their
The month of March has been unexpectedly busy. Controversy, big events, and special occasions have affected the OOH Industry of Greater Cairo in unpredictable ways!With an overall
If you have been following our News section lately, you know by now that the month of March has had a good dose of controversial campaigns. Two different brands were forced to
With more than 4.000 large format billboards, The Greater Cairo offers brands the opportunity to reach millions of target customers in a fast, economic and difficult-to-miss way. However,
February has brought some extra work! After the slower start of the new year last January, February has increased the overall OOH occupancy from 73 to 76%, and we have certainly
It happens so often with new advertisers in OOH media, whether they have prior experience working with other media or not. Most advertisers usually get shocked when they know the ....
During the last decade with the rage of the new media (digital, online and social), most experts and specialists thought that traditional ...
January has not given advertisers much of a break after the intensity of the festive campaigns of December. The new year has started with an occupancy of73%, keeping the Egyptian OOH
The month of December proved to be a busy one in the Egyptian OOH industry. Not to wonder with so many Christmas specials and New Year campaigns – it was certainly a month full of
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