It is this time of year where Egyptians consume enormous amounts of food. Before the arrival of the Ramadan, people rush to the supermarkets to fill their fridges and get ready to fast. Food &
Broadcast media & food & beverages industries are warming up for Ramadan season with dmc’s list of new upcoming series. As for the real estate industry’s stable OOH strategy is moving
April exceeds March With a little increase in all the occupation numbers, as a warming up for the massive increase of Ramadan season in May, it is the storm in all kinds of media. April has many bank holidays and occasions that tempting the brands to generate more offers and promotions which dives to generate more campaigns too.
As Ramadan is halfway through, the competition between certain industries is on fire and in order to grab people’s attention, the operators will have to be special, relevant and creative.30
With Ramadan’s arrival, the sudden change that happened on the roads of Greater Cairo was noticed and expected. Broadcast media TV networks have spiced up and filled the billboards with new
With the rise of real estate occupation and the mother’s day campaigns, the OOH market moves up 10% in OOH ad faces’ occupation and 25% of new campaigns.
Revealing the outdoor landscape with numerous of ongoing campaigns, several new campaigns and lots of new products/services introduced through the billboards of Cairo; March Top Campaigns has all the
Welcome to our second anniversary! Today Insite OOH Media Platform turns 2, and we are excited to celebrate our first toddler years of achievements with our readers.It’s amazing how fast
The market of Greater Cairo is witnessing a healthy increase in the number of Out-Of-Home campaigns across industries, with Real Estate catching up after its very slow end of 2018.
The OOH market of Greater Cairo has peaked up with the start of the New Year. Following the slowdown of the last quarter of 2018, the market seems to have revived with new campaigns from advertisers across several industries.
The OOH market is moving forward with lots of promotional campaigns on the roads of Greater Cairo to accompany you during the holidays. The real estate industry is shining as usual as the most used
We are used to hearing that the roads of Greater Cairo are “cluttered” with billboards and that brands’ visibility and campaigns’ ROI are becoming harder to measure – and they are! With
With Christmas round the corner and the end of the year approaching fast, the OOH scenery of Greater Cairo has witnessed lots of interesting shifts in the leading industries of Egypt.Despite the
As winter settles and we approach the end of the year, the OOH market of Greater Cairo has evolved to give way to the special promotions in industries like Ceramics, Fashion and Consumer Electronics,
The month of October has surprised Egypt’s OOH market with an increase in the occupancy and a total change in the themes of the campaigns. With Autumn here, advertisers have rushed to promote their
September has returned to the calendars of Greater Cairo and that has meant the end of summertime – and summer campaigns. While the city residents got busy with their Back-to-School
The month of August has witnessed significant activity in the OOH market. Despite summer holidays keeping city residents in the coastal resorts, the OOH overall occupancy of Greater
Summer has started with a slow-down in the OOH market of Greater Cairo. As was expected, following the celebrations of Ramadan and the World Cup frenzy, most industries have
With Ramadan in full bloom and the FIFA World Cup coming up, June has seen a lot of activity in the OOH scenery of Greater Cairo. Maintaining the OOH overall occupancy like the previous
Following the road works in the North Coast, the OOH scenery of Al Sahel is changing its looks with new signs that have brought modernity to the area – as well as versatility to
May 2018 has been the busiest month of the year so far! With the start of Ramadan in the middle of the month and Egypt’s National Team gathering steam for the all-time football event FIFA World
With Ramadan in its prime, the roads of Greater Cairo are filled with OOH creativity and best wishes across every district of the city. The billboards feature plenty of Ramadan
The month of April has experienced some fluctuations in the OOH scenery of Greater Cairo. As expected, most industries started getting ready for Ramadan, which is literally round
March has had an overwhelming increase in the OOH occupancy share, reaching an unprecedented 88% on the busy roads of Greater Cairo. Spring and Mother’s Day have brought good weather and
With Ramadan approaching fast, we see marketers across Greater Cairo rushing to finalise the last touches of their special marketing campaigns for the holy month. Ramadan is, specially in
The OOH market has experienced a noticeable increase during February, with the overall outdoor occupancy growing 3% and reaching 83%. Among the most visible industries, Real Estate has
2017 was an exciting year for the outdoor media landscape of Greater Cairo. The general occupancy across the city kept well above an average 80%, and some campaigns impacted the market in
The new year has started with a slow down in the overall OOH occupancy of Greater Cairo, which has decreased to 80% during January 2018. After all the product launches of the Christmas season,
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