With Ramadan in full bloom and the FIFA World Cup coming up, June has seen a lot of activity in the OOH scenery of Greater Cairo. Maintaining the OOH overall occupancy like the previous
Following the road works in the North Coast, the OOH scenery of Al Sahel is changing its looks with new signs that have brought modernity to the area – as well as versatility to
May 2018 has been the busiest month of the year so far! With the start of Ramadan in the middle of the month and Egypt’s National Team gathering steam for the all-time football event FIFA World
With Ramadan in its prime, the roads of Greater Cairo are filled with OOH creativity and best wishes across every district of the city. The billboards feature plenty of Ramadan
The month of April has experienced some fluctuations in the OOH scenery of Greater Cairo. As expected, most industries started getting ready for Ramadan, which is literally round
March has had an overwhelming increase in the OOH occupancy share, reaching an unprecedented 88% on the busy roads of Greater Cairo. Spring and Mother’s Day have brought good weather and
With Ramadan approaching fast, we see marketers across Greater Cairo rushing to finalise the last touches of their special marketing campaigns for the holy month. Ramadan is, specially in
The OOH market has experienced a noticeable increase during February, with the overall outdoor occupancy growing 3% and reaching 83%. Among the most visible industries, Real Estate has
2017 was an exciting year for the outdoor media landscape of Greater Cairo. The general occupancy across the city kept well above an average 80%, and some campaigns impacted the market in
The new year has started with a slow down in the overall OOH occupancy of Greater Cairo, which has decreased to 80% during January 2018. After all the product launches of the Christmas season,
The end of the year has witnessed a storm of product launches and events just in time to celebrate the Christmas season. Keeping the occupancy above 84%, the OOH media market
The OOH landscape of Greater Cairo has welcomed November with a significant increase in the outdoor occupancy share. Reaching up to 84%, the billboards of the city have celebrated the Prophet’s
The month of October has grown in occupancy share and variety of advertisers. Situated at over 80%, the OOH landscape of Greater Cairo has kicked off an exciting Autumn season.Football has been a
September has brought about a few noticeable changes to the OOH landscape of Greater Cairo, though the occupancy share has stayed stable at almost 80%. As the summer came to an end, so did our
MARKET INSIGHTS AUGUST 2017The end of the summer holidays has been reflected in a short and intense month of August. Along with the summer entertainment campaigns and the holiday resorts,
July has kicked off a busy and hot summer in the outdoor landscape of Greater Cairo. With an overall occupancy of 77%, Music and Real Estate have flooded the billboards across the city with the
MARKET INSIGHTS JUNE 2017The month of June has brought a variety of themes and outdoor strategies that have kept us busy as well as entertained. With an overall occupancy of just over 80%,
The month of June has seen some intensive activity from the Steel Manufacturing Industry on the OOH landscape of Greater Cairo, with Egyptian brands racing against each other launching
April has been a bit quieter than what we are used to, probably the calm just before the storm of Ramadan campaigns next month! Notwithstanding the peace, overall occupancy has
Ramadan is round the corner and here at INSITE OOH we are eager to report on all the outdoor media campaigns of the festive season!While brands get busy with the final touches to their
The month of March has been unexpectedly busy. Controversy, big events, and special occasions have affected the OOH Industry of Greater Cairo in unpredictable ways!With an overall
If you have been following our News section lately, you know by now that the month of March has had a good dose of controversial campaigns. Two different brands were forced to
With more than 4.000 large format billboards, The Greater Cairo offers brands the opportunity to reach millions of target customers in a fast, economic and difficult-to-miss way. However,
February has brought some extra work! After the slower start of the new year last January, February has increased the overall OOH occupancy from 73 to 76%, and we have certainly
It happens so often with new advertisers in OOH media, whether they have prior experience working with other media or not. Most advertisers usually get shocked when they know the ....
During the last decade with the rage of the new media (digital, online and social), most experts and specialists thought that traditional ...
January has not given advertisers much of a break after the intensity of the festive campaigns of December. The new year has started with an occupancy of73%, keeping the Egyptian OOH
The month of December proved to be a busy one in the Egyptian OOH industry. Not to wonder with so many Christmas specials and New Year campaigns – it was certainly a month full of
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