As expected by lots of OOH experts and as seen in the last period’s number of out-of-home campaigns in the market, COVID-19 outbreak’s negative effect has reached the media that you can’t turn
It has been recorded from the Market Insights of this month that the real estate industry is rising high again due to the postponed event of Cityscape Egypt which was seen in the Top 20 Campaigns of
The outdoor advertising market has always been surprising, getting up and down with industries and occupancy numbers to make marketers wonder. But, numbers have always revealed the mystery and solve
Between raising awareness and thanking the frontline heroes among us, many brands, advertisers and governmental institutions have stepped up bravely during March and April 2020 to decorate the
From the light of the Corporates Social Responsibility (CSR) and out of their vow to stand behind the Egyptian community against our fight, facing COVID-19; brands, advertisers, OOH agencies,
It seems like the year 2020 is bringing to the table more than anyone could expect, making us witness the ups and downs of the Egyptian OOH market, especially when it comes to its occupancy. The real
Back to its stable state, the Top 20 Campaigns have shown minor changes in February with a huge number of ongoing campaigns still topping the billboards’ charts, while few have surfaced to announce
Three years ago, since our inception, our dream was all about conquering new capitals to attract more and more of the outdoor communities around the world. Our online-driven platform has been always
Out-of-home Advertisers in Egypt have a quite crowded calendar throughout the whole year filled with events and holidays. It adds more challenges to marketing and advertising departments out there,
Presenting the Top 20 Campaigns that ruled the billboards of Cairo during January, the brands and advertisers that won the highest numbers of faces. The Real estate and telecommunication industries
Unexpectedly, the OOH market keeps hitting the viewers with changes over the past few months. In December’s Market Insights, these changes were all about the industries occupancy and now the
The Market Insights indications in the industry occupation’s changes are clearly appearing in the Top 20 Campaigns, showing more diversity in these month’s top heroes. Magoub’s OOH campaign
With a decrease in the total numbers of campaigns as expected during every first few months of the new year, December’s Market Insights are facing some changes in its industry occupation,
Numbers prove that Sweet November is bringing good news to the OOH market, despite the decrease in the total number of campaigns with an increase in the new campaigns numbers from 74 new campaign in
With the storm starting to fade away since October’s Market Insights which had a strong impact on the same month’s Top Campaigns, the OOH market is moving forward as week speak and the numbers
The billboards have been experiencing a sudden change and dominance from the automotive industry lately; this specific industry is thriving every day in ways we have never seen before. Since the
This October the outdoor advertising marketing has surprised us after months of dropping down to nowhere! Lots of branding campaigns filled Cairo’s billboards in addition to reveal campaigns that
The outdoor advertising market is thriving to breathe again after nearly four months of dropping deep down with a few numbers of new campaigns and a decrease in the total number of campaign with less
The OOH marketing tactics have hundreds of cards on the table, but one of the most important and tricky marketing strategy is celebrity branding or celebrity endorsement; important because you are
The 92 days of summer have ended, Cairo’s billboards witnessed the changes that happened this year and we tracked, monitored and analyzed every step in the market. September’s top 20 campaigns
As we monitored, tracked and analyzed September’s outdoor campaigns, we couldn’t help but notice that the occupancy of Cairo’s billboards is going down each month with the seasonal changes.
The Top 20 campaigns for the North Coast area of Egypt has been released, announcing the brands and advertisers that owned the largest numbers of ad faces to make sure they are visible to the ones
Driving through the North Coast roads, the OOH movement is in parallel to these of the Greater Cairo, entertaining, enlighten and informing us with all the out-of-home updates to target certain
The top 20 campaigns for August are here to help you create predictions, track brand’s behavior and analyze the outdoor market. Talaat Moustafa Group’s residential project Privado is still
For the third month in a row and after tracking, monitoring and analyzing the outdoor advertising market, it appears that the market is collapsing with a huge drop down compared with last
The North Coast roads have been giving us some rich OOH buzz during the summertime and due to being the voice of the outdoor community; we have been filling you with the latest fresh campaigns out
The Entertainment industry has been blooming this summer to offer viewers the best outings ever for those who love to feel hyped and entertained. The last few months have brought to the outdoor
The road to the North Coast is one of the most trafficked roads during summer as people are fleeing the heat in Greater Cairo; to approach more the breeze of the Mediterranean Sea. This highway has
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