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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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AZHA returns to the billboards of Greater Cairo with a new look

Real estate company Madaar Development has reignited the OOH strategy for their flagship breach project AZHA in Ain Sokhna.
The campaign includes upgraded visuals, as well as the new slogan “Honest to goodness”, keeping up with the conceptual design of previous campaigns. A new purple gradient is used as the background of the ads, backing up the tag line of “Day and Night” to match both, sunrise and dusk colors.
Starting towards mid-September, the campaign uses large uni-poles and double-deckers on the highest-trafficked roads of Greater Cairo.

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Country: Egypt
Region: North Africa

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