AZHA returns to the billboards of Greater Cairo with a new look
Real estate company Madaar Development has reignited the OOH strategy for their flagship breach project AZHA in Ain Sokhna.
The campaign includes upgraded visuals, as well as the new slogan “Honest to goodness”, keeping up with the conceptual design of previous campaigns. A new purple gradient is used as the background of the ads, backing up the tag line of “Day and Night” to match both, sunrise and dusk colors.
Starting towards mid-September, the campaign uses large uni-poles and double-deckers on the highest-trafficked roads of Greater Cairo.