For the past seven years, we've been dedicated to transforming the OOH industry from a billboard you may see daily to a canvas for creativity that pushes the boundaries of traditional advertising. From day one, our objective has been to always look beyond the billboard, whether in Egypt or in the UAE. We’ve dedicated our close attention to analyzing, chronologically, and interacting with brands to introduce a new side of out-of-home advertising to the audience and showcase its importance to business owners. How We Became the Voice of MENA Since the beginning, and we know where we are going, we have taken steady steps towards building an establishment that documents every step in the OOH locale, either in Cairo or Dubai. OOH technologies have evolved dramatically during this period and are moving at a faster pace now. Since we accepted the role of the voice of MENA’s OOH, it’s absolutely necessary to stay on top of every new trend. We’ve always been connected to the international names of the OOH industry, so keeping up with new trends is our thing. Unlocking the UAE’s D/OOH Market Insights Territory In numerology the number 7 is regarded as mysterious and spiritual, and this is associated with creativity and intuition, which is our mantra for this year. During this year, we added another segment of insights in the UAE, it was an added-value to our information database. Actually it was a helping asset to many businesses that needed to monitor a specific brand. Market researchers, for instance, play a vital role in understanding the ever-changing consumer landscape in the UAE. This recent addition of UAE monthly OOH Market insights demonstrates the importance of catering to this dynamic market. Your All-Access Pass to D/OOH Campaign Reviews But INSITEOPEDIA goes beyond campaigns. We've meticulously compiled insights from the industry's leading professionals, offering the target readership a wealth of knowledge directly from the source. Dissect the strategies and thought processes that shape the D/OOH landscape, but imagine this: it's not just dry theory from textbooks. Think of it like eavesdropping on a conversation between the masters of D/OOH. INSITEOPEDIA puts the reader in the room with the industry's elite, it’s a search engine with everything OOH-related, whether it's brand ambassadors, advertisers, media providers, industries, etc… Chronicle to the D/OOH Journey This year, we mark the copper anniversary of INSITE OOH! We are celebrating seven years of open access, seven years of leadership, and seven years of writing OOH history. By making open access sustainable and high-quality, we changed the world of OOH news publishing in the MENA region. We believe this comprehensive resource will become your go-to companion on your D/OOH journey. Now, our next goal is to begin a new era that adds value to a broader patch of the globe, to tackle the curiosity about out-of-home media and how it’s the only media that can stand the test of time. Celebrating our copper anniversary won’t just be a way to show muscles, but it’s a great reminder for us that the journey wasn’t a cakewalk and repeating another seven years will require more dedication, determination, and commitment.