Anational motivation campaign with direct, short messages that encourages us without the common ordering tone-of-voice being used in this kind of campaigns everywhere.
The campaign was distributed to achieve a high reach over The Greater Cairo population with different approaches. The artwork shows a clear typography with an essence of calligraphy in only three colors and high contrast.
Industry: Real Estate
Brand: Stella Di Mare
OOH Size: Large uni-pole
Region: North Africa
Tags: Ain Sokhna
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