The ultimate multinational tire brand Pirelli takes off on Cairo’s billboards featuring their outstanding performance when it comes to transporting truck tires, in addition to appreciating the hard-working drivers driving them. 

Promote Tyre Group Egypt rises with a generous showcase highlighting the strength and toughness of Pirelli’s truck tires, along with their ability to withstand the toughest of conditions. The ad space hosts a closeup of their outstanding tires as well as a visual of a transport truck moving swiftly on a highway. The serene representation reflects the power of the truck tires and Pirelli’s ongoing production supremacy. Following their prior campaign, the automotive brand’s new campaign demonstrates that long roads and tough travels demand durable tires, which are easily provided by Pirelli. The ad copy notes the campaign slogan in Arabic, roughly translating to “Guiding you everywhere with durable tires for tough roads”.   

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Pirelli’s new campaign. 

The Art & Science of OOH

Back To Top Arrow