Car-booking service PQ has launched a new OOH campaign to promote 50% discounts in your first two trips after you download their app.

After last February’s social teaser campaign and the subsequent controversy about its authorship, PQ has cleared all doubts about who launched the campaign. The social campaign, which denounced the typical abuses in our daily lives, increased its popularity when Bad Experience claimed to be their creator posting the ads in their Facebook page.

A close look at the ad design of this campaign will show some details about the blue background and font used that match the previous campaign.

Download their app to request a ride and “get connected to potential driving buddies”.

After teaser campaign, PQ shifts focus to promotion discounts-00
After teaser campaign, PQ shifts focus to promotion discounts-00

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