Real Estate developer Madaar Developments has brought back its phenomenal project AZHA, in Ain Sokhna, with a new outdoor advertising campaign. Said campaign aims to grab audiences' attention towards the exceptional quality and vibe on offer, after a period of absence since its prior OOH presence by the end of last year. AZHA's previous campaign used simple yet precise words to describe the peace of mind at the cozy destination which includes; "Proximity", "Equanimity", and "Trustworthy". However, Madaar Developments is back on billboards, stronger than ever, making it more and more clear what they meant by these specific words.

AZHA Ain Sokhna is currently positioning its brand as a high-end waterfront resort that is designed to be a luxury destination following international standards while also bringing together an active, casual lifestyle with 5-star comforts and features. AZHA is actually named after one of the biggest and brightest stars in the sky. The calm waters are swimmable all year, making it a sought-after place for outdoor adventure and activity. AZHA provides a new vibrancy to the authentic lifestyle of city resort living which is highlighted in the ad copy "AZHA IS BLUE" and "Red Sea Warm Waters". AZHA is a thoughtfully designed contemporary resort with signature restaurants, a tranquil spa, and community centers, along with a wide range of exciting amenities. The ad copy also highlights that "AZHA IS CLOSE" and that "The Beach is 50 MINS Drive" emphasizing the convenience of the project.

Another visual uses the ad copy "AZHA IS SUNNY" and visitors or residents can enjoy "Tanning All Year Round". A separate ad visual points out that "AZHA IS INVITING" and that a "Tanoak Boutique Hotel" is available. The advert uses a dark blue theme and background which is consistent with the message that Madaar Developments intends to send to consumers since dark blue calls to mind feelings of calmness and serenity. Blue is often seen as a sign of stability and reliability, as well as; peace, tranquility, security, and order. 

To uncover extra details on Madaar Development's campaign, visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans and more.

Campaign Credits

Industry: Real Estate

Brand: AZHA

Advertiser: Madaar Development

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Branding Campaign | Azha Ain Sokhna

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