Telecom operator Etisalat, which identifies as "The Strongest Network in Egypt" has proliferated across greater Cairo's outdoor advertising scene, establishing a massive and powerful campaign with the ambassadorship of Egyptian actor and comedian Ahmed Amin and the celebrated musical artist 3enba. After Etisalat's prior campaign raising awareness on Etisalat Cash, featuring celebrity Hamada Helal, the telecom operator is back on billboards with their summer 2021 focused campaign, offering an internet package that will last for the whole vacation with increased Mega Bundles from Etisalat's "Super Connect" for the first time in Egypt. 

The eye-grabbing promotional campaign conveys the main message that the package will charge its customers at half the rate of each mega for some of the most beloved applications; such as Facebook, PUBG, YouTube, and Instagram. As part of the summer offer, Whatsapp bundles will automatically be doubled for free. 

The ad copy motivates loyal and potential customers to download the "My Etisalat App" and dial *566# to subscribe to the summer package. The campaign also uses a motto that translates to "Stronger than Ever" reflecting on the fact that the Super Connect package is a one in a million sort of deal. 3enba and Ahmed Amin are photographed together by the beach wearing very colorful and summer-y outfits. The photo is actually a still shot of the ATL (above-the-line) campaign that featured a catchy theme song. The campaign uses a social media hashtag that is expected to go viral; #I_Want_Aseef which translates to "I want to go on vacation". 

To find out more about Etisalat Egypt's campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations. 

The Art & Science of OOH

Back To Top Arrow