Releasing new campaigns all year long to make not only your summer frizzy but also the rest of the seasons; Pepsi by PepsiCo Egypt has launched a new rebranding outdoor advertising campaign to introduce two new flavors to the billboards of Cairo, lemon and raspberry.
Launching 7 rebranding campaigns since 2017 and till this day, with their rebranding campaign to support the Egyptian team, then their makeover for celebrating 70 years on Cairo’s billboards, Al Hadaba bottle on an out-of-home campaign, followed by their outdoor campaign for El Gouna Film Festival in 2019 and later on, their invention with Chipsy that turned the stadiums upside down, Pepsi has been busy as a bee this year. When luxury and freshness combine to form an appealing visual that displays the two new flavors, stating “Stronger flavor”, “More boldness”; the visuals showcase the new packaging design in a way that will make you want to buy it right now, especially when you see the displayed life-size figures of mockups that are usually used in the food and beverage industry.
The campaign was out there during the second week of December, using double-decker poles, uni-poles and mega-signs, in addition to using special production “Mockups” in various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
OOH Size: Double-decker Pole | Flag | Gate | Mega-Sign | Uni-Pole | die-cut
Region: North Africa
Tags: Multi-Channel Campaign | Rebranding Campaign | Special Production
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