Multi-projects real estate developer ERA Commercial Egypt has launched an outdoor advertising campaign to advertise its business park Pargon in NAC, the first intelligent office building in the financial district, introducing its payment plan to the viewers.
The developer is using a transactional marketing strategy to increase their return on investment (ROI), while the visuals have a brownish background with an ad copy that states the name of the project “Pargon”, explaining that it’s “The first intelligent office building in the financial district”. Other visuals have a 3D design of the project itself and its payment plan. The bottom space has the advertiser’s logo in addition to their hotline as a CTA.
The campaign appeared during the first week of November, using mega-signs, uni-poles and billboards in many locations across Greater Cairo.
Industry: Real Estate
Advertiser: ERA Commercial Egypt
OOH Size: Billboard | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Commercial Project | NAC | New Administrative Capital
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