After appearing in a campaign in January, the Islamic banking institution Al Baraka Bank has appeared with a new OOH campaign, joining just in time to promote their Quarter Certificate with a new quarter.
The visuals show a gradient grey background with a calendar displaying on the left side, emphasizing the arrival of a new quarter; as for the ad copy, they are basically presenting the Quarter Certificate that they are offering with a “Monthly deposit” with “12.5%”. The bottom space is booked the logo of the bank and their hotline for more information.
The campaign was spotted during the first week of July, on uni-poles, double-decker poles and billboards in multiple locations across Greater Cairo.
Brand: Al Baraka Bank Egypt
Advertiser: Al Baraka Banking Group (ABG)
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
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