After their teaser campaign earlier this month, Mostakbal City has revealed their OOH campaign on the roads to promote for their mixed-use project.

The visuals use the same font and style of their teaser campaign, but this time with Mostakbal City’s logo is there and different people having fun on multiple visuals. While the ad copy says the same message “MyHappiness”, “MyPassion”, “MyComfort” and more.

In similarity, another visual with a navy blue background states “Mostakbal City” written with the same cool font. Adding more visuals to the table, the developer includes footage that is similar to Rome’s elegant streets. The same visual’s style has “MyOpportunity” and a hot-air balloon reflecting the fun spirit at the city. 

Using billboards, double-decker poles and uni-poles, the campaign was revealed during the fourth week of May in several locations across Greater Cairo.

Mostakbal City reveals “Happiness”, “Comfort” and ”Opportunities”-00
Mostakbal City reveals “Happiness”, “Comfort” and ”Opportunities”-00

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