Following their latest campaign of internet monthly bundle, telecom operator Etisalat continues with their out-of-home strategy to introduce the holy month’s offers.

The visuals stars Mohamed Ramadan as their brand ambassador, lifting a heavy weight at the gym which perfectly matches their slogan “The strongest card in Egypt”. While the ad copy offers “30 times the credit, plus Ramadan’s essentials bags”, along with a number for users to “call, charge and win” with “The strongest network in Egypt”.

The campaign was down the roads since the third week of April, using uni-poles, double-decker poles and billboards.

Etisalat gets Ramadan generous with Mohamed Ramadan-00
Etisalat gets Ramadan generous with Mohamed Ramadan-00

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