Just like last year, Mall of Egypt has launched an outdoor campaign to announce that the mall is ready to celebrate Halloween.
With their usual conceptual designs, the ad copy promises viewers “No tricks, just treats this Halloween at Mall of Egypt”. A witch with her broom surrounded by hanging lanterns over a greyish background invites audiences to celebrate the special day at the shopping facilities on the 6th of October City.
The campaign is limited in reach and spread, but strategically located in selected commercial streets of Greater Cairo to attract potential customers towards the mall.
Industry: Shopping Malls
Brand: Mall of Egypt
Advertiser: Majid Al Futtaim
OOH Size: Mega-Sign | Uni-Pole
Region: North Africa
Tags: 6th of October City | Halloween Campaign | Regular Advertiser
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