Just like last yearMall of Egypt has launched an outdoor campaign to announce that the mall is ready to celebrate Halloween.

With their usual conceptual designs, the ad copy promises viewers “No  tricks, just treats this Halloween at Mall of Egypt”. A witch with her  broom surrounded by hanging lanterns over a greyish background invites  audiences to celebrate the special day at the shopping facilities in 6th of October City.

The campaign is limited in reach and spread, but strategically located  in selected commercial streets of Greater Cairo to attract potential  customers towards the mall.

Mall of Egypt celebrates Halloween-00
Mall of Egypt celebrates Halloween-00

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