Jumia “salebrates” 6th anniversary

Leading online portal Jumia continues its OOH strategy with a new outdoor campaign that announces the special promotions to celebrate its 6^th anniversary.

 The ads feature selected brands and products individually, while major  collaborators’ logos are displayed at the bottom. The ad copy that  promises viewers “more than 100,000 offers” and includes information  about the dates of the promotion.

The campaign was launched at the  beginning of July and uses uni-poles, T-Poles, mega signs, lightboxes,  and gate combinations on various locations across the Greater Cairo.