Leading online portal Jumia continues its OOH strategy with a new outdoor campaign that announces the special promotions to celebrate its 6th anniversary.
The ads feature selected brands and products individually, while major collaborators’ logos are displayed at the bottom. The ad copy that promises viewers “more than 100,000 offers” and includes information about the dates of the promotion.
The campaign was launched at the beginning of July and uses uni-poles, T-Poles, mega signs, lightboxes, and gate combinations on various locations across the Greater Cairo.
Industry: Online Portals
Advertiser: Jumia Group
OOH Size: Gate | Large uni-pole | Mega Sign | T-pole
Region: North Africa
Tags: Andora Fashion | Anniversary Campaign | Pampers | Regional Brand | Special Promotion | El Araby Group | Unilever | Honor | Infinix | Town Team | Xiaomi
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