When Ebny Real Estate Development decided to introduce Kenan on Egypt’s billboards, the real estate developer wasn’t simply announcing another residential project. They were unveiling a lifestyle that Upper Egypt had been waiting for. Spanning 60 feddans in New Sohag City, Kenan is the first fully integrated residential and recreational community in the region. What makes it stand out isn’t just the scale, but the vision. Wide green landscapes, Upper Egypt’s first mini golf, a full golf course, and a world-class entertainment hub paint a picture of modern living that feels fresh, dynamic, and deeply connected to Egypt’s future. This launch also marks Ebny’s first strategic partnership with the New Urban Communities Authority, reinforcing its role as a trusted player aligned with Egypt’s Vision 2030. More than a place to live, Kenan is positioned as an experience—one that blends luxury, accessibility, and smart investment. On the billboards, the message is clear: Upper Egypt’s urban renaissance starts here. And if you’re interested in exploring other landmark projects by Ebny, you can visit their official website at www.ebny.com.eg/projects/ ADAs part of Egypt’s ambitious vision and the political leadership’s efforts to promote comprehensive development in Upper Egypt and establish advanced urban communities that ensure citizens’ quality of life, Ebny Real Estate Development has announced the launch of its distinguished project “Kenan” in New Sohag City. The project stands as the first fully integrated residential and recreational community in Upper Egypt, spanning a total area of 60 feddans (equivalent to 250,000 square meters). The project is the result of the first strategic partnership between Ebny and the New Urban Communities Authority in Upper Egypt. This step reflects the mutual trust between both sides and reaffirms the company’s commitment to supporting the state’s plans for integrated urban expansion across Upper Egypt’s cities. In collaboration with the government’s infrastructure and urban development initiatives, Ebny is also contributing to the development of the largest square in New Sohag City, covering an area of 7 feddans. Additionally, the company is supporting greening initiatives by planting around 2,000 palm trees and 4,000 trees across New Sohag City, helping to improve the urban environment and enhance the city’s appeal as a modern, vibrant destination for living, investment, and leisure—fully aligned with Egypt’s Vision 2030 for sustainable development. “Kenan” represents a turning point in Upper Egypt’s real estate market, as it offers the lowest building-to-land ratio in the region (16%), leaving wide green areas that create a healthy and serene living environment. The project also introduces Upper Egypt’s first golf course and the first world-class entertainment city—a fully integrated leisure experience for all family members and age groups. This entertainment hub, developed in collaboration with leading international companies, provides premium recreational services not only to residents but also to the broader Upper Egypt community, with exclusive benefits for unit owners. Strategically located at the entrance of New Sohag City from the western road, on the main axis leading to Sohag International Airport, “Kenan” ensures easy accessibility from various governorates, boosting its future investment value. Ebny has taken care to diversify the unit designs to meet different customer needs. The project includes a variety of residential apartments as well as villas of different types and sizes, catering to all preferences. Flexible payment plans and affordable monthly installments are also provided. With a clear vision adopted by Dr. Abdullah (Chairman of the Board), Ebny Real Estate Development is moving forward toward achieving its goals of delivering urban projects that meet international standards. Within only a few years, the company has established itself as a leading player in Egypt’s real estate market, thanks to its delivery of outstanding projects that combine high quality with innovative design. Backed by solid financial strength and strong execution capabilities, Ebny has consistently completed its projects on schedule, providing real added value to its clients. These achievements reflect the high level of trust the company enjoys from government institutions, investors, and customers alike. Dr. Abdullah Kamel, Chairman of Ebny Real Estate Development, stated:“Kenan is the jewel of Upper Egypt’s projects, and it directly reflects our vision to be a key partner in the state’s plan to develop Upper Egypt and create integrated urban communities. We are not only offering housing units, but rather designing a lifestyle that blends luxury, comfort, and comprehensive services. Our choice of New Sohag City stems from our belief in the immense potential of Upper Egypt, and our eagerness to play an active role in its urban renaissance—bringing happiness to our clients and contributing to regional progress.” The launch of “Kenan” comes as part of Ebny’s strategy to expand across Upper Egypt projects while supporting government initiatives to improve the quality of life in this promising region. The project is expected to become a model for combining premium urban design with integrated entertainment services, aligning with Egypt’s Vision 2030 for sustainable development. Ebny’s unwavering belief is that contributing to the development of Egypt, our beloved homeland, is the greatest achievement—and the company is determined to remain a partner in this ongoing national success. For more about Ebny’s projects and urban development strategy, head to ebny.com.eg Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to uncover this campaign and more!
