UC Developments' ‘True’ Campaign Brings Genuine Living to Life in Cairo
UC Developments is back with a bold new OOH campaign this time around for its newest real estate project, True. After previous successful campaigns that showcased urban luxury and modern convenience, they are shifting gears to something more personal: what it feels like to call a place home.
With ad copies like "Happiness starts here," "Connected to everything," and "Feel at home," True is positioning itself as so much more than property-selling a lifestyle in every sense of the word, filled with comfort, community, and being connected. The visuals are as emotive as the slogans that capture this campaign. Each billboard tells a relatable story-be it a woman basking in the glow of home overlooking a vibrant cityscape, kids laughing and playing soccer on a green, or sunlit spaces exuding peacefulness and happiness. The shots are warm, human, and aspirational, speaking to the global dream of finding a place where you feel truly at ease. The simplicity of the ad copies serves to reinforce the message so poignantly: happiness, connection, and home are within reach. It is a campaign that sells more than just homes; it sells the moments people imagine with those homes.
The campaign is placed along Cairo's busiest highways and prime New Cairo locations, making sure it catches the eye of both commuters and potential homebuyers. These billboards prove convenience, positioned in areas that show True's proximity to schools, entertainment hubs, and business districts.
To obtain more details about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
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