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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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ARCO continues storytelling for CityStars Al Sahel

Egyptian developer ARCO has started to evolve the OOH campaign for their latest beach project CityStars Al Sahel.
The new ads continue the story-telling technique from June campaign, with international brand ambassador Neymar Jr presenting the varied home units and features of the project individually. The slogan “I choose Citystars Al Sahel” is now combined with supplementary ad copy like “Own your private beach at The Wharf”, payment conditions and the different types of home units.
Upgraded during the first week of July, the new campaign can be seen on a wide variety of OOH locations of large format across the Greater Cairo and Al Sahel.


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