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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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ARCO brings CityStars Al Sahel back to the billboards

Just in time for the summer and hot weather, real estate developer ARCO has brought back their leading beach project CityStars Al Sahel to the billboards of Greater Cairo.
With their deluxe brand ambassador, international football player Neymar Jr, the new campaign keeps the colorful art direction from last year but focus on the emotional connection and value perception through storytelling. The slogan “I choose Citystars Al Sahel” is featured over different images that tell the story of Neymar’s arrival to the resort, starting with the view from the plane until his final chill-out at the beach.
The revived campaign started to spread during the first week of June and can be seen on uni-poles, double-decker poles, billboards, and mega signs, along gate and serial combinations of great visibility.

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