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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Americana offers different flavors of fava beans for Suhoor and Iftar

Kuwaiti brand Americana Group has launched a new OOH campaign to promote the main varieties of their canned fava beans.
Since the company launched a new factory in Egypt to serve canned beans to most of Africa from here, they focused on delivering products akin to the Egyptian consumers taste, and revived the “Foul el Edra” recipe.
For this Ramadan campaign, Americana has gone truly traditional: with juxtaposed images of a mesaharaty at night-time and a canon at sunset, each side of the ad offers a different background as well as a different variety. The mesaharaty calls for Suhoor with beans in tomato sauce, while the cannon calls for Iftar with beans in lemon and oil. The slogan “The local beans in a can” joins both sides in every ad.
Medium, Large and X-Large uni-poles showcase this yummy campaign across the Greater Cairo.

CAMPAIGN CREDITS:

Brand:
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Industry:
OOH Size: , Large,
Country: Egypt
Region: North Africa

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