Al Kahera Wal Nas announces Season 3 of Alabakera
Cairo TV channel Al Kahera Wal Nas has launched a new OOH campaign to announce the start over of TV program “Alabakera” (The Geniuses) in its third season.
With presenter Essam Youssef up center, the ads inform viewers that Season 3 of the educational TV program “Alabakera” is about to start. Over a light background, the ad copy reads the name of the program with messages like “Priority of Education” and “Discover what you don’t know”. At the bottom of the ads, we find the logo and name of National Bank of Egypt as sponsor of the program with the powerful message “Sponsored by those who care about education in Egypt”
The campaign was launched in the second half of September and uses Large and X-Large uni-poles, Gates, Chassis, and T-poles on the main roads of Greater Cairo.