INSITE OOH…
Is an online/offline bulletin that covers OOH campaigns news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as it is known in some market regions. Our online platform is located on www.insiteooh.com as a public magazine for anyone interested in getting market intelligence through one of the most popular media in the market, and one of the main ATL media. Our hard-copy (offline) magazine is distributed for free for:
INSITE OOH is dedicated to gather all the news and updates on the ground within the covered markets. Our first steps are focused on the Egyptian market, and more particular in The Greater Cairo, the biggest market in the MENA Region in terms of capacity and activity. We are working on expanding our coverage to all of Egypt within 2017, and plan to reach other markets in the MENA Region within the next stages.
We have developed a business concept that provides information that no one else gathers in the industry, hence it is strongly needed by the marketing, advertising and involved business community. INSITE OOH was really initiated to give them what they are looking for and cannot get easily. Thanks to our co-branded service MOOH (Monitoring OOH), with their dedicated team of scouters running day and night to collect, analyze and categorize the on-ground data, we can provide relevant insights and turn them into a live OOH market digest.
Our brand is therefore client-oriented: we listen to our clients and to our audiences, and we refine our services and solutions accordingly to meet their expectations.
Our brand’s stakeholders can be identified as:
CEOs
CMOs
Business Managers
Marketing Managers
Marketing Officers
Marketing Analysts
Branding Managers
Branding Specialists
Advertising Professionals
Advertising Agencies
Media Planners
Media Booking Agencies
Media Booking Agents
OOH media agencies
OOH Media owners
Production Houses
Egypt Is The Region’s Highest Economic Strength
Egypt is the region’s highest economic strength in the MENA region as addressed by Moodys “Global Credit Research” dated 15th. January 2017; Despite a series of negative shocks, Egypt retains the region’s highest economic strength assessment, which reflects not only its scale but also its growth outlook compared to peers. Moody’s forecasts Egypt’s economy to grow by 4.0% and 4.5% in 2017-18, supported largely by private consumption, as well as increasing public and private investment.
Origins
The concept of INSITE OOH was born out of real experience in the Egyptian market when clients and market stakeholders appreciated the accurate market intelligence of OUTSITE OOH. The inside story lies inside the mind of Mr. Ahmed Bahgat (the founder of OUTSITE OOH, and INSITE OOH), who with his 17+ years of experience within the field of OOH media, could develop strong and well-tailored market intelligence for his clients at OUTSITE. The information provided to his clients proved in every case to be the base of a successful campaign! Providing accurate and up-to-date news about the market was therefore the main asset for enhanced prediction, which in turn leads to the right actions within the next marketing plan.
Our Mission
INSITE OOH has been designed to be the main source of market intelligence for the OOH Media Industry. Our main objective therefore is to provide up-to-date, reliable, and quality OOH media news to help marketers and advertisers across all industries build stronger strategies and create more focused campaigns.
Our Vision
OOH media is your entertainment on the road during your daily travel, it enhances the city drives… It helps businesses to earn, factories to run, capitals to circulate, and a lot of people to live… INSITE OOH was made for them all.