WE upgrades OOH campaign for Agda3 Kart
Following the recent launch of Agda3 Kart with an OOH campaign last February, Egyptian mobile network WE has upgraded the outdoor promotional campaign during March.
The campaign continues with star Karim Abdel Aziz as their brand ambassador and promotes the ‘Agda3 Kart’ with their now iconic thumbs-up symbol. The ad copy promises “Internet Bundles like no other” with images borrowed from the ongoing TV commercial of the telecom provider.
Launched towards mid-March, the campaign uses mega signs, billboards, double-decker poles, large and x-large uni-poles, and gates in various locations across Greater Cairo.