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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Vodafone celebrates Ramadan and the World Cup

Again this year, Vodafone’s massive Ramadan TV commercial campaign has been followed by their outdoor counterpart campaign, combining the two major themes of the moment – the Holy Month and the World Cup.
The campaign brings together the brand’s usual load of stars under the idea that this year, Egypt’s National Football Team has stolen the thunder from the actors. Amr Youssef, Yasmine Sabry, Amir Karara, Shery Adel, Dalal Abdel Aziz, Lotfy Labib, Shiko, and Hisham Maged star on the billboards communicating the idea that “Ramadan is the team’s time to shine”. National Team players like Saad Samir, Ahmad Hegazi, and Ahmed Fathi are also seen under the slogan “whoever can represent Egypt in Russia can do anything”.
Using uni-poles, double-decker poles, and mega signs in various locations across Greater Cairo, the campaign hit the roads just at the start of Ramadan.

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