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UBER focuses on brand reinforcement

Transportation app UBER has strengthened their outdoor presence on the roads of Greater Cairo with a new branding campaign.
With artwork that features a complex mix of geometric designs that strangely result in elegant simplicity, the ads give viewers “1.000 reasons to ride with UBER”.
The campaign started to spread just before Ramadan and uses billboards, uni-poles, T-Poles, and double-decker poles across Greater Cairo.


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