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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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UBER evolves branding campaign into recruitment

Private-hire company UBER has evolved their recently-launched OOH campaign from brand positioning into a recruitment process.
Turning the monochrome B/W artwork into varied and colorful backgrounds, the transportation mobile app invites viewers to “Start with UBER” with several of the “1,000 reasons to start with UBER” that the slogan from their previous campaign claimed, such as “Reason no. 578: You control your time” or “Reason no. 999: Be your own manager”.
The new ads started to replace the previous campaign during the last week of May and can be seen on mega signs, large and x-large uni-poles, gates, billboards, and double-decker poles across most districts of Greater Cairo.

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