ON TV’s new campaign for the new season
ON TV keeps fighting for its market share of the Egyptian broadcast arena. With their new OOH campaign, the Egyptian network brings their major TV series, contests and talk shows to the billboards of Greater Cairo to let their audience know of the upcoming new programs.
After their massive winter campaign that announced Amr Adeb’s TV show, and just before warming up for the Ramadan specials, it’s time for channels to switch to the Spring season.
With Medium, Large, and X-large uni-poles, as well as some double-deckers, the campaign is distributed across the city on the most trafficked roads.