Trivium, three sectors in one complex!
The new brand comes from one of our regular advertisers: ERA Real Estate Egypt. They are now bringing the spotlight to their new complex in New Cairo, a new mixed-use property development with unique scheme, providing offices, clinics and retail spaces without the residential as commonly included in the mixed-use properties.
The creative work of the campaign deploys two courtous colors: emerald green and gold, the colors of royalty give an impression of luxury and exclusivity.
Though limited in size, the OOH campaign can be seen in New Cairo, Giza and Cairo.