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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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The Egyptian North Pole

Brand new Mall Of Egypt opened its doors last week. The shopping facilities, developed by Majid Al Futtaim, offered a brilliant and glossy grand opening celebrating skiing and the upcoming arrival of playful penguins.
Using Large and X-Large billboards, the grand opening was advertised in a massive OOH campaign all over the Greater Cairo, and referred to the mall as the Egyptian North Pole. Even though penguins come from the South Pole, it is a very catchy way to refer to the mall!
The designs of the ads were something new to the Egyptian market, as we do not often see images of people skiing or wearing snow clothes in our billboards.
Certainly a different campaign to what we are used to.

CAMPAIGN CREDITS:

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Campaign Size:
OOH Size: Large
Country: Egypt
Region: North Africa

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