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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Somabay evolves outdoor campaign

Real estate developer ASDC has developed their OOH campaign for flagship project Somabay, offering new messages and artwork that aim at connecting with audiences through specific concepts.
The outdoor campaign that we reported back in May showcased stunning aerial photographs of the natural landscape and water paradise. The evolution in artwork brings more specific concepts of this beautiful peninsula on the Red Sea, in an attempt at establishing a direct connection with the audience. The variety of images interrelate throughout the campaign with each image representing a unique feature. For instance, the photo of a person in a spa includes the ad copy “Relax like a Somabay citizen”, or the image of a man in the golf course reads “Aim like a Somabay citizen”.
Launched during the last week of August, the campaign has overtaken some of the locations with Large and X-Large uni-poles, Gates, Chassis, and Megas in several districts of the city.

CAMPAIGN CREDITS:

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OOH Size: Large, , , ,
Country: Egypt
Region: North Africa

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