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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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SODIC launches new beach project MALAAZ

With summer ruling the OOH scene, leading developer SODIC has launched a new outdoor campaign to present their latest project MALAAZ in the North Coast.
The ads feature icon images in the geometric shape of the developer’s logo, displaying varied elements that represent summer motifs, such as activities, fruits and plants in watercolor style. The ad copy offers viewers “Summer your way”, under the project’s name, without revealing any details about the location or the home units yet.
Launched after mid-June, the campaign uses uni-poles, billboards, mega signs, and double-decker poles, as well as gate and serial combinations of great visibility in various locations across the Greater Cairo.

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