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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Sharp’s OOH campaign grows in appliances and locations

El Araby Group has extended their outdoor campaign for Japanese multinational brand Sharp, adding extra locations to include the new line of energy-saving refrigerators.
The OOH campaign, which was launched last month to promote the latest models of Sharp Air Conditioners, has grown with additional billboards since the last week of June. The new ads showcase the modern energy-saving refrigerators with the same ad copy of “Don’t overthink it. It saves energy” over dark burgundy backgrounds.
The campaign uses Large and X-Large uni-poles, Serials, Gates, and Lightboxes across the Greater Cairo.

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OOH Size: Large, ,
Country: Egypt
Region: North Africa

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