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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Schweppes presents their new look on the billboards

Swiss beverage company Schweppes has launched a new OOH campaign to showcase their new look and present their latest flavor Lemon-Mint.
With one of their new brand ambassadors on the ads – Amir Karara –, the campaign displays the rebranded minimalist look of the carbonated water specialist, as well as the new bottle that pretty much resembles the original “egg soda” bottles from last century.
The campaign started during the last week of Ramadan, towards mid-June, and can be seen across the Greater Cairo with uni-poles, double-decker poles, billboards, mega signs, and gate and serial combinations.

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