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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Sabbour’s colorful campaign for beach compound AMWAJ

Just ahead of the summer heat, Real Estate pioneer developer Sabbour brings project AMWAJ to the billboards of Greater Cairo.
A luxury beach compound in Sidi Abd El Rahman bay, AMWAJ is a residential massive development with more than 1,000 villas and chalets. The project includes hotels, mixed-use areas and commercial facilities to fulfill the slogan’s promise of “Your one stop summer stay”.
The colorful ads showcase mixed-art with graffiti, real photo and different typos. Lots of components in different styles with no clashes – a definite casual, happy-summer feel! The ad copy “Hushhh… it’s my life” adds to the free-style of the collage.
As it is common in Sabbour’s OOH campaigns, regardless of the project, we find a variety of billboards sizes and types: Gates, Large and X-Large uni-poles, Double-decker poles, and some Megas.

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OOH Size: Large, ,
Country: Egypt
Region: North Africa

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