ROOYA Group “on top of the world” from Hadaba project
Rooya Group’s new OOH campaign promotes its distinctive residential project Hadaba in 6th of October City.
After receiving the award for “Best Built Hospitality Project” at Cityscape Egypt for their project Telal El Sokhna, the real estate developer is back on the billboards revitalizing their portfolio.
A totally different project from Stone Residence in New Cairo, Hadaba enjoys a unique location overlooking the Great Pyramids of Giza. As its name reads in Arabic, the “Hill” and its undulating lines make up the wavy identity of its logo and the artwork of the ads showcase photos of modern villas and townhouses.
Completed with the slogan “On Top of the World”, the campaign uses Large and X-Large uni-poles, as well as gates.