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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Rooya Group evolves the outdoor campaign for Stone Residence

Egyptian Real Estate developer Rooya Group continues to develop the outdoor strategy for flagship project Stone Residence in Katameya, New Cairo.
Following their previous campaign from last June that contained more elaborate artwork, the new outdoor strategy simplifies the message to the launch of the second phase of the project after Phase I has been sold out. The artwork is restricted to photos of the development, showcasing morning and evening shots while portraying the different reflection of the light on the apartments buildings.
The campaign was released during the last week of August with Large and X-Large uni-poles, Gates, Double-decker poles, and Lightboxes across several districts of Greater Cairo.

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OOH Size: Large, , , ,
Country: Egypt
Region: North Africa

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