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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Pyramids evolves OOH campaign for La Capitale

Following their recently-launched campaign to present the project, French-Egyptian developer Pyramids has started to evolve the outdoor strategy to reveal payment conditions.
Keeping the original artwork, the new ads reveal the first images of the project over partitioned backgrounds, with ad copy that informs viewers of the important numbers and the “5 stars” rank of the project.
The campaign started to evolve just a few days before Ramadan and uses mega signs, billboards, T-Poles, double-decker poles, and several serial combinations of great visibility across the Greater Cairo.

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