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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Pibic Group’s outdoor campaign promotes Caesar Island

During the second half of June, Pibic Group launched an Out-Of-Home campaign to promote their latest development Caesar Island, a holiday resort on the North Coast.
Located at the heart of Caesar Bay in Ras El Hekma, the project consists of three upcoming phases and offers home units of Italian names and the usual resort facilities.
The artwork of the campaign seems to be simply photo-stock material, showcasing modern villas literally on the beach and a woman in the middle of nowhere-waters. The ad copy is limited to the name of the resort and the slogan “simply luxurious”.
With Megas, Large and X-Large uni-poles, and Double-deckers, the campaign can be spotted across the Greater Cairo.

CAMPAIGN CREDITS:

Brand:
Advertiser:
Industry:
OOH Size: Large, , ,
Country: Egypt
Region: North Africa

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