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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Our Egyptian players in a can

It’s not opposition time, let’s support Egypt!! That is the slogan of Pepsi’s new OOH campaign that can be spotted these days across Greater Cairo in signs of all sizes – flags, Medium to X-Large boards and double-decker poles.
A massive campaign to support the CAF African Cup Of Nations, which is taking place in Gabon this year.
As one of the main sponsors to both, the CAF and the Egyptian National Team, the international brand is using pictures of famous Egyptian players and reminding Egyptians to support their National team.
With a new design for the occasion, the Pepsi cans now carry the name and number of the Egyptian players. A great collection!
With the hashtag “Let’s support Egypt”, the campaign has also made an impact on the digital media.

CAMPAIGN CREDITS:

Brand:
Industry:
Campaign Size:
OOH Size: , Large, XLarge
Country: Egypt
Region: North Africa

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