New OOH campaign announces The Big 5 Construct Egypt
Leading events organizer DMG has launched an outdoor campaign to advertise the first edition of “The Big 5 Construct” in Egypt.
The ads inform viewers of dates, times and location of the tradeshow, and emphasizes that it is “Free to attend” for visitors willing to network with professionals of the construction industry. Logos of sponsors and supporting organizations are displayed at the bottom of the ads, with a dedicated spot up front for Egypt’s Ministry of Trade and Industry as the leading government patron.
The campaign was launched at the beginning of September and uses uni-poles, double-decker poles, and mega signs on selected locations across Greater Cairo.