New OOH campaign announces funding for Egyptian entrepreneurs
A new outdoor teaser campaign can be seen across the city with the announcement of funding and investment opportunities for Egyptian entrepreneurs.
Launched by the Ministry of Investment & International Cooperation together with GAFI (General Authority for Investment & Free Zones) and Ventures, this initiative aims at supporting entrepreneurs with a comprehensive approach. From funding to business development support, going through media, networking, and mentoring, Sherketak will empower Egyptian entrepreneurs as a means for accelerating Egypt’s economy.
The OOH campaign was launched during the first week of September as a teaser with no mention of advertiser, just the hashtag “فكرتك_شركتك#” which was not activated until this week. The artwork is colorful and full of lively drawings and motifs that represent modern technologies and business development.
With Large and X-Large uni-poles, Double-decker poles, Megas, Gates, T-poles, Chassis, and Flags, the campaign can be seen across the main districts of Greater Cairo.
Brand: Fekretak Sherketak, Your Idea Your Company
Advertiser: Ministry of Investment & Int’l Cooperation, GAFI (General Authority for Investment & Free Zones), Egypt Ventures
Industry: Banking & Investment
OOH Size: Large, XLarge, Gate, Double-decker, Chassis, T-pole, Flag
Region: North Africa